If you’re seeing bounce rates over 5%, or even as high as 10% or greater, this suggests a significant problem that you will want to resolve. Bounce Rate: the percentage of single-engagement sessions (entrances) Exit Rate: the percentage of exits on a page (pageviews) Hence, a bounce occurs whenever a person enters the page and then exits without visiting another page on the website or interacting with any of the page’s contents (e. Bounce Rate Definition. e. 40%) and obviously not accurate. 2023 Multichannel Marketing Survey. Your bounce rate is calculated by taking the number of one-page visits to your site and dividing it by the total page entries or sessions. Bounce rate is a direct inverse to GA4’s Engagement rate. An internal document maintained by an organization that outlines how custom variables are used, and the logic used to populate them. 22%. Each time a person spends more than the set time on your website, their engagement score will increase. Visitors bounce when there’s nothing to keep them engaged. Search visibility. Making text easier to read is a matter of:The hypothesis should have a user verbiage and not a feature verbiage. To calculate your bounce rate, you divide the number of single-page sessions by the total number of sessions on your. Why Conversion Rate Shouldn’t Be Your #1 Goal. The bounce rate is less than the exit rate because three sessions started with Page Y and only the single-page session led to a bounce. Non-Customer) and 2) Campaign. The bounce rate is either the percentage of users who never went beyond a single page or spent fifteen minutes or less on the site. The Top 4 Ways to Lower. OptinMonster’s gamified campaigns are a great way to recapture wandering attention. A visit ends when they meet any of the following criteria: 30 minutes of inactivity: Almost all sessions end in this manner. 41% to 55% is ok. It is one of the most common and basic metrics in reports. Bounce rate is the percentage of visitors to a webpage that leave without viewing any other pages. Bounce. CTR (Click though rate) – It is the number of Clicks generated per impression of a banner ad. A bounce indicates how many visitors “came, saw, and left”. Note that this might be the first page, but the user might have begun visiting other pages. In general terms – the higher the bounce rate, the worse your email marketing list. Analytics platforms, including Google Analytics, need two clicks to accurately determine Time on Page – and entrance click and an exit click. How to Reduce a High Bounce Rate 1. Bounce rate seems like a straightforward metric, but the moment you scratch it’s surface, things get murky. ~ Piwik. The Definition of Bounce Rate and Exit Rate Let’s start with some definitions. It goes over the different types of web analytics, sources from which analytics information can be gathered, why its essential, key analytics metrics and. We are using Audience Manager and Omniture. 5%. The number shows how much time people spend in your website in one particular session (within 30 mins of. 2. Google Analytics, for example, uses the following formula to calculate the exit rate on a page: Single page exit rate = Number of page exits / Number of page views. It can be sum up in: It’s the average number of bounces across all of your pages divided by the. A visitor "bounces" away and leaves your site after only viewing a single page. I just searched and noticed that Bounce Rate = Bounces divided by Entries. Get the above stuff. As discussed before, bounce rate cannot accurately determine user engagement because it does not factor in time spent on page. Include internal hyperlinks. Bounce Rate vs. A bounce rate is the percentage of visitors that land on a web page and leave, whereas an exit rate is the percentage of people leaving a specific page even if they may not. Adobe Analytics: Different in naming across Google Analytics (user) & Adobe (visitor). Bounce Rate Formula. In the above example, the visitor looked at the “About” page. In our analogy, this would be the same as a person walking into the department store, before instantly turning around. Exit Rate. Bounce rate is typically measured as a percentage. They view one page then exit, which equates to a session length of zero seconds. Why it matters: Understanding your install type split will help you determine your app’s halo effect and. A bounce rate is the percentage of website or app visitors who view one page or one piece of content and then leave the site. An Insight into the Bounce Rate Definition: For those who make business online or run a blog: Bounce Rate is a deterministic parameter to evaluate the efficiency and success of the online website. Select the report you want to customize. [Disambiguation: If you are looking for the bounce rate which applies to websites/webpages, please go here]Here are 12 tips that you can use to reduce the bounce rate and bring it down to acceptable levels. In my previous post, I highlighted two segments that I commonly use: 1) Visitor Type (i. ”. Step 1: Analyze your traffic. The more engaged a user is, the more likely they are to return to the site or use your application. And your conversion rate is 5%. 2. Research. For all sessions that start with the page, Bounce Rate is the percentage that were the only one of the session. The definition of bounce rate refers to the percentage of users that come to a webpage and exit it immediately without going to any other page. In some niches, the bounce rate can go as low as 35 - 40%. Good content helps fix that and ensures a healthy mix of interactive. 1. Things like your business type, industry, country, and the types of devices your visitors are using all influence what a good average bounce rate would be for your site. Công thức tính tỷ lệ Bounce Rate của 1 trang web. However, it is important to note that bounce rates can differ significantly between different industries and individual websites. In Google Analytics, a ‘bounce’ occurs when a visitor lands on a webpage and exits without viewing a second page on your site. Bounce Rate is defined as the percentage of visitors that leave a webpage without taking an action, such as clicking on a link, filling out a form, or making a purchase. Since Bounce Rate can legitimately be defined using either Single Access. According to a study by Wolfgang Digital, the average bounce rate for ecommerce websites is around 45. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session. A bounce rate is the percentage of visitors that land on a web page and leave, whereas an exit rate is the percentage of people leaving a specific page even if they may not have landed on it. You can track their user journey and path through your site so you can see what they’re interested in and when they left. The more emails you send, the more likely you are to encounter delivery problems known as bounces. Blogs and. Google Analytics vs. Bounce Rate Definition: For people who don’t know precisely what bounce rate is, it is the percentage of visitors that leave your site (and go back to search results or referring website), after viewing your site for a few seconds or after seeing only one page. Bounce Rate = Efficiency of Content Strategy. when it expires) on a page. Google is the market leader in web analytics and the fact that Google Analytics is free to use makes it especially appealing to small businesses. ”. Most #websites have bounce rates somewhere between 26% and 70%. 75% of all website traffic runs through Google. It is one of the most important metrics by which. Hypotheses Definition 10. Generally, “leave immediately” in the above definition means without going to any other page. Exit Rate is the rate at which people leave your site, period, each of which has a different page that completes their visit. How would Google calculate the average visit duration if it didn't have a second page to calculate the average visit. A high bounce rate indicates that a mailing list may be. Websites with high bounce rates tend to offer a poor User Experience (UX). Bounce Rate meaning is the percentage of single-page sessions (i. There is an individual bounce rate per individual page, and there is also an overall bounce rate that. Bounce rate is an Internet marketing term used in web traffic analysis. Let’s make bounce rate’s definition a little more simple. Sie ist nützlich, um das User Engagement zu bewerten. English: w>bounce off vt always separate to bounce something off something etw von etw abprallen lassen;. Content Sites – 40% to 60%. Bounce Rate: (Bounce Rate is basically all sessions having only single page views )/All Sessions. adjusted bounce is defined as 'bounces excluding the single page visits that have finished some interactions on the page'; for instance, single page visits that stay longer than 15 seconds, or trigger an ajax event; I want these visits to be excluded from bounce rate calculation. The bounce rate metric is useful for measuring visitor engagement when visitors. an admission charge; fee (rather formal) an amount of. Speed up the loading time of your pages. The definition of “bounce rate,” according to Google, is as follows: Bounce Rate meaning is the percentage of single-page sessions (i. I did a quick custom report in IndexTools and it shows Visits and Bounce Rate. However, I wonder if creating a custom event would help track ABR (Adjusted Bounce Rate) separately. Find the report in the Report tab and click the edit icon in the upper right-hand corner of the report. Let’s say you’re running an e-commerce website. For you to determine what works for you, you need to know what you want people to get from your site. Research. 60% – 90% for landing pages. Here are some examples of metrics: Hit, Page view, Visit / Session, Bounce Rate, Average Page View Duration, Active Time / Engagement Time, Conversion rate, Frequency / Session per Unique, etc. ; On the first page of Google search results, the average page speed is 1. Entries can occur only once per visit. Trying to get any of the calculated fields to work out with our data is never easy. Formula: Email bounce rate = (Number of emails bounced Number of emails sent) 100. Say that we’re looking at the following 5 visits: Visit #1: 2 pages viewed, user ID 123. Select the start and end dates for the period you want to see the bounce rate for. A critical difference between bounce rates and exit. A bounce rate that is mistakenly reported might be caused by duplicate code, improperly integrated. What is Bounce Rate in Google Analytics. In other words, it represents the percentage of visitors who “bounce” off the website. Simply put, bounce rate is the percentage of visitors who leave your site without performing a desired action, which can be anything from clicking away to another webpage, watching a video, or selecting to “read more. 00%. bounce off synonyms, bounce off pronunciation, bounce off translation, English dictionary definition of bounce off. Email Bounce Rate: How to Manage Soft & Hard Email Bounces for Better Performance While most people think of bounce rates in terms of website analytics, email bounce rates are a thing, too. To do this, firstly, we should create segment on Omniture. At the same time, bounce rate varies widely across industries. Jay also reminds us that if something seems too good to be true, it probably is. Segment Bounce Rates. Bounce RateBounce Rate The percentage of visitors with a single page view. Here's how segmentation can give you a more accurate measurement of people who had an intent, but left your site prematurely. If you don't see the button,. PRO TIP: If you are considering using Squarespace for your website, be aware that their. How Exactly is Bounce Rate in Google Analytics Calculated. It will not count as an additional 'visit', however it will count as an additional 'hit'. 68%. Definition: The percentage of total emails sent that could not be delivered to the recipient’s inbox, known as a “bounce” How to Use: Use this metric to uncover potential problems with. The email bounce rate is the percentage of email addresses in a mailing list that did not receive promotional messages because the recipients’ mail servers returned them. See also engaged sessions. The more your funnel is optimized, the greater the rate of conversion. Generally speaking, for any marketing effort to be successful, you should target an average email bounce rate of less than 2%. Visitors have found the information that they were looking for. Calculated and advanced calculated (or derived) metrics are custom metrics that you can create from existing metrics. Picture a user that visits your site, gets the information they need on the first page, and spend four or five minutes. We are using Audience Manager and Omniture. Rather than they came, they puked, they left (my definition of bounce rate). This shows you the bounce rate for the entire store. Bounce rate is a term that digital or email marketers use to refer to how often marketing emails fail to reach their recipients, which reflects the health of mailing lists and can impact the efficacy of digital marketing campaigns. Wrong email address, e. - Defining a strategic project roadmap based on a long term strategy. A bounce is a single-page session on your site. It’s calculated by dividing the number of single-page sessions by total sessions. Thus, the definition of bounce rate changed from single page view visits to visitors that don’t interact with the page by scrolling at least 150 pixels. Key Statistics . Te = Total entrance visits. A bounce rate is the percentage of visitors that land on a web page and leave, whereas an exit rate is the percentage of people leaving a specific page even if they may not have landed on it. The ‘Time spent on page’ dimension records the amount of time a visitor spent on the page. R b = T v / T e. Bounce rate is the percentage of visitors that take no further action after landing on a website, like clicking through to another page, leaving a comment, or adding an item to their cart. Understanding bounces can help you work towards answering those questions and more. Here's how the formula looks: Email bounce rate = (number of emails bounced / number of emails delivered) x 100. Optimized Landing Pages Lift the Lid on Conversion Potential. According to a benchmark report by Contentsquare, the average bounce rate across industries is 47%. A critical difference between bounce rates and exit. In short, it's the number of emails that weren't delivered. It’s a great metric to measure user engagement, but only if you know how to use it. Here’s Google’s technical definition: Bounce Rate is the percentage of single-page sessions (i. Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server. User engagement represents the actions the user takes after experiencing or interacting with the website, product, or application. The Bounce Rate for the same page in the same date range, as you can see, is a lot different. 7%. In this comprehensive discussion, we will delve deep into the concept of Bounce Rate, exploring its definition. Email bounce rate. Solution design document: Also known as a solution design reference, or SDR. Counts, eg. ”. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other. Your email service provider will be able to give you this data under their analytics dashboard. For example, if you have an informational article that answers a specific question, and the primary source of traffic to the page is from organic search, the bounce rate of the page could be as high as 90%. For non- e-commerce websites, a bounce rate is considered good if it is below 60% on average. The average bounce rate is around 53%. Calculated and advanced calculated (or derived) metrics are custom metrics that you can create from existing metrics. 4. Bounce: A visit that consists of a single hit. , PPC, SEO). Omniture formula for bounce rate = Single Access / Entries. Navigation should be easy and effortless for visitors. Your bounce rate is calculated by taking the number of one-page visits to your site and dividing it by the total page entries or sessions. Receiving a bounce email means your email wasn’t delivered to the recipient. Adobe introduced this dimension for use in reports that use custom attribution. A domain that doesn't exist causes incoming emails to bounce. Customer vs. Give the page clear structure. Besides headings, one way to keep users on a page for longer and reduce the bounce rate is to create easy-to-read text conten t. Bounce rate is the percentage of visitors who enter a site (or a page) and then leave immediately. If you are in the financial services or travel sector, a higher percentage should be expected, possibly even as high as the ’70s or ’80s. Research. Publish Awesome, Engaging Content. The AMO ID is connected to a visitor’s profile when a visitor land on the site from a paid search ad. See Calculated metrics in the Components user guide. Add “Bounce rate” and click. The bounce rate is the opposite of the engagement rate. 5%. The “bounce rate” is the proportion of website visitors that leave without clicking a link, finishing a form, or making a purchase. Bounce rate: Explained. Level 6. This is slightly inaccurate, however. Learning curve. If you send 1,000 emails and 100 of them bounce, the. Step 1 – Login to. So, a 40% bounce rate means 60% of visitors felt engaged enough to visit another page. Use the formula: Bounce rate = (number of on-page visits) / (total website visitors) x 100 to calculate the bounce rate: (Bounce rate) = (379) / (1,035) x 100 = . Definition: Email Bounce Rate. The main goal of looking at bounce rates is to determine whether your site (and specific pages on your site) is meeting the needs of visitors. Learning curve. When it comes to bounce rates vs. However, if you plan to do a drill-down of the page-wise bounce rate, it’s ideal to check it in the behavior report. Here are some best practices while sharing bounce rate data within Adobe Analytics or if you are looking for calculation bounce rate formula in Omniture by leveraging bounces, single access. Your visitors expect the page to load in two seconds or. XES Standard Definition. Translations. It’s calculated by dividing the number of single-page sessions by. For example, if 100 people visit your site and 10 of them only visit one page, then your bounce rate would be 10%. It represents the percentage of visitors who enter a website and leave it instead of continuing to view other pages within the same site. Blog Pages – 70% to 90%. The ideal rate ranges from 26% to 40%. 56% to 70% is above average but may not be a cause for concern depending on the website. Well, according to Google's original definition of actual bounce rate is, "A bounce is a single-page session on your site. But there is determined by the session timeout of the analytics tracking software. If a visitor reloads the page or fires link tracking calls, it still counts as a single page visit. A usual best practice is to keep your bounce rate below 5% – any higher may indicate to. Include internal hyperlinks. Bounces: The number of sessions in which visitors viewed an entry page but did not proceed to a subsequent page view, goal conversion, or eCommerce conversion. Visitors may bounce by performing any of the following actions. Keep these potential extra characters in mind if your implementation regularly sends values that exceed character limits. As such, the AMO dimensions can be used to break down both the AMO metrics provided by this integration as well as any data captured downstream by the visitor (visits, visitors, page views, bounce rate, orders, revenue, custom events, etc). According to Google Analytics, bounce rate is defined as "single-page sessions divided by all sessions or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server. Bounce Rates. So, take that session number and divide it by the total sessions, and you get the bounce rate. If you want to check the bounce rate of individual pages of your website, follow this process: Step 1: Head to the Behavior tab on the left. Bounce rate adalah salah satu metrik website yang mengukur jumlah pengunjung yang meninggalkan website hanya setelah melihat satu halaman ( page ). ) In web analytics, the percentage of visitors who leave after viewing a single page. That means this is a. 00 Percentage of New Visitors - 00:00:00 Percentage of New Visitors - 100. Create Easy to Read Content. In other words, they land on a page and then leave. Search visibility measures how visible your brand is in the market. In other words, it measures how many visitors leave a page without taking any further. Many people confuse dwell time’s meaning with bounce rate and time on page. Generally speaking, if you have a publishing website with lots of blog posts, a bounce rate of around 70% would be fine. , Jonh@gmail. Bounce Rate and Actual Bounce Rate. According to Google, bounce rate is not a ranking factor. Choose a Page with the Worst Bounce Rate to Start. An excellent eCommerce bounce rate is an indicator that your buyer is not drawn towards the content of your website. This is because they both measure “bounces” or “engagements” differently as explained above. Bounce Rate (by traffic source) Traffic source: Bounce rate: Direct: 69. For the more experienced of you, it is when. In Google Analytics Universal (UA), bounce rate was defined as the percentage of single-page sessions without interaction with the page. The definition of Bounce Rate is the percentage of visitors that hit your website on a given page and don’t visit any other pages on your site. Sumber: Seobility Wiki. Bounce rate helps identify where you might be targeting people with irrelevant landing pages. Though the delivery of your current message was unsuccessful, you may be able to deliver another email to that address at a later date. Bounce Rate: Definition, Bounce Rate Formula and Ways to Improve it In this article, we define the term bounce rate, explain the bounce rate formula along with the different. sessions in which the person left your site from the entrance page without interacting with the page). Replaced by engaged sessions and bounce rate in GA4. Shopify defines bounce rate as "the percent of site visitors that lands on a page and only looks at said page before leaving". You’ll need to customize the specific report you want to see it in. Create the Timer trigger as follows: Add a new trigger and select timer as the event type. Following registration, the subscriber will receive a. Since the bounce rate is the percentage of visitors who only view one page on your site, it’s calculated by dividing the total number of single one-page visits by the total number of visitors. Set goals. Things like your business type, industry, country, and the types of devices your visitors are using all influence what a good average bounce rate would be for your site. Content Sites – 40% to 60%. Bouncing emails are email delivery failure notifications. A soft bounce email is an email that failed to deliver due to a short-term issue. 3. R b = Bounce rate. tl () call) are not counted as a Bounce. 4. Definition: Open Rate is an email marketing metrics that measures the percentage rate at which emails are opened. 2 Answers. It’s a key indicator of. It often happens that you click on a random link and you end up on a website that you are not interested in anyway. So based on these stats, it looks this newsletter sign up thanks page is good because it has a bounce rate of 18% (10. Reduce Your Bounce Rate With OptinMonster Today! BONUS: Done-For-You Campaign Setup ($297 value) Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →. A good bounce rate depends on the age of the site and what your goals are with the site. Where to track bounce rate. It is. It measures the percentage of sessions that meet certain conditions such as lasting longer than 10 seconds, completing a conversion event, or having at least 2 pageviews. The AMO ID is connected to a visitor’s profile when a visitor land on the site from a paid search ad. A hard bounce is a permanent failure in the email deliverability as the server couldn't deliver the email due to various reasons. To view bounce rate in GA4 reports: From the left menu, select Reports . Current data suggests that bounce rates for e-commerce stores tend to be around 45%. In assessing whether or not you have effectively captured the interest of your customers, bounce rates and departure rates are two metrics to evaluate. Instead, you’ll find yourself tracking a new metric: engagement rate. Picture a user that visits your site, gets the information they need on the first page, and spend four or five minutes. commenting). For instance, the average bounce rate across industries is around 47 percent. [2]. Bounce rate in GA4 measures the percentage of sessions that weren’t engaged sessions. The State of Digital Commerce. Universal Analytics 360 Deprecation Date Extended (does NOT apply to Free customers) December 20, 2022. As a rule of thumb, a bounce rate in the range of 26% to 40% is great. Bounce Rate. Good bounce rates range between 26 and 70 percent, depending on the. Courtesy of insanely popular website metrics tool Google Analytics, the best definition of a bounce rate is: A bounce is a single-page session on your site. There is nowhere but that one page for people to go. Bounce rate: Explained Let’s make bounce rate’s definition a little more simple. Bounce Rate: By definition, this means the number of single-page visits by visitors of your website. To understand the difference between Exit Rate and Bounce Rate for a particular page, keep the following points in mind: For all pageviews to the page, Exit Rate is the percentage that were the last in the session. Standard Metrics Revisited: #3: Bounce Rate. While you want your bounce rate to be as low as possible, bounce rates can also vary depending on the industry, page type, and even seasonality. Include email management option in each message so consumers can update their addresses themselves. 1. Improve Page Load Time. 6 comments: Having a high bounce rate can mean three things: 1. The Page views metric shows the number of times a given dimension item (dimension value) was defined or persisted (i. Die Bounce Rate ist eine wichtige Kennzahl. Bounce Rate, specifically the Bounce Rate Metric in Google Analytics, is the percentage of single-page visits to total visits of a certain Dimension. See Create a solution design document in the Implement user guide. Formerly known as Omniture, Site Catalyst is an analytical tool that has been part of the Adobe platform since 2009. Here, total entrance visits for a web page refer to the number of visitors who arrive on the website through this webpage. Bounce Rate. Bounce rate is the percentage of sessions where the user loads a webpage and immediately exits without performing any action. For further insights into bounce rates by page type and industry, read our post on bounce rates. Overall, a bounce rate is triggered by a lack of site appeal – or “stickiness” – and should be reduced to as low as possible. The number of the same single-page visits on all pages of your website. To view bounce rate in GA4 reports: From the left menu, select Reports . So as a result, Discover may have lower number of Single Page visits than SiteCatalyst and hence lower bounce rate for a single page. e. Recently out on Twitter, someone had asked how you can calculate Bounce Rate for various Traffic Sources. There are three ways to look at it: Page level Bounce Rate: Total number of bounces on a page (in a particular date range) divided by the total number of entrances (first pageview hit) on the page. Calculation: (Total number of bounced emails ÷ Number of emails sent) * 100; Example: 75 bounced emails ÷ 10,000 total emails sent * 100 = 0. Several factors can influence bounce rates. Even the definition is murky. But we couldn't create bounce rate metric in a segment. The google analytics bounce rate is single-page sessions divided by all the page sessions. In contrast, an exit occurs any time a user clicks out of a webpage, regardless of whether it was the only page they explored on the website. What is the bounce rate? Definition of bounce, bounce rate. When looking at the industry's benchmark, the bounce rate differs widely. The average bounce rate for websites can vary widely depending on the industry and the type of website. For example, if a website receives 1000 visitors in a day, and out of these visitors, 400 visitors leave the website after viewing only one page, then the bounce rate would be: Bounce rate = (400 / 1000) x 100% = 40%. The most common parameters are medium, source, campaign, term, content. Click on " Sessions over time " under " Acquisition ". To give you an idea, below are the benchmarks for good bounce rates by industry: Retail Sites – 20% to 40%. A bounce rate of 26% - 40% is considered excellent. Sorted by: 1. The bounce rate is an important statistic that reflects the percentage of visitors who come to your website and leave or “bounce”, typically by clicking the “back button to go back to their previous search results or may close the browser window altogether. As a rule of thumb, a #bouncerate in the. For example, if you have an informative article that answers a specific question and the primary source of traffic per page is from organic search, the page bounce rate can be up to 90%. Though as you know Omniture can compute anything you want, so you can absolutely create your own custom metric and apply it all the many many reports available to you in Site Catalyst. Bounce rate, then, is the rate at which people bounce into and out of your site without interacting. Not intuitive. 75% bounce rate; There are two kinds of bounces to track: 'hard' bounces and 'soft. It’s okay if the above sounded all Greek to you. Bounce Rate definition Bounce rates are the percent of single page visits, where the user arrives and doesn’t trigger any events or visit any other page. As a general guideline, here are some bounce rate benchmarks by industry ( provided by Custom Media Labs ): E-commerce & retail: 20-45%. Page Views. So, for example, if 100 visitors enter your page and 40 of them leave your. Another study by Custommedialabs divided average bounce rates by types of websites: 20% – 45% for e-commerce and retail websites. According to Clicktale, blogs tend to have bounce rates of 70-90%, content sites about 40-60%, and service sites only 10-30%. A bounce rate is a metric used by webmasters to measure how often visitors to a website "bounce" back to the search engine results page after visiting one page on a site without clicking through to another page on the same site. Quick definition. In most situations, a bounce rate higher than 50% indicates that a visitor didn't find what they. But having a 50% bounce rate isn't necessarily a bad thing. 8% which is ridiculously low (our main site's bounce rate is approx. Usually, this means they return to the SERP. Jay also reminds us that if something seems too good to be true, it probably is. The bounce rate occurs when a user lands on a particular web page from a source and immediately leaves the website without navigating to other web pages. Say a visitor goes to a popular article on your Blog page. Sign in to your GA account and click the Shopify store for which you want to see the bounce rate: Source. A high bounce rate can also indicate that there are some problems with your website, so make sure you understand what your stats are and try to address any issues. T v = Number of visitors viewing only one page. com Bounce Rate = (Single-Page Sessions / Total Number of Sessions) ×100.